Showing posts with label legal expenses insurance. Show all posts
Showing posts with label legal expenses insurance. Show all posts

Tuesday, 3 August 2010

Do The Maths

One of my recent posts about Solicitors charges got me thinking. Why don't Solicitors offer legal services throughout the year for a fixed annual fee-a sort of legal expenses insurance policy? I know that Accountants do something similar. Here's how you could perhaps go about it:

1. Undertake market research to identify the most popular legal services for say individuals, families and businesses.
2. Also find out how often on average such services are used.
3. Then cost each package over say a 5 year period, calculate the average and then add a contingency.
4. Clearly define the services and their scope and anticipate conflicts of interests.

I appreciate that this exercise is rather actuarial and my basic formula is clearly not in the same league as Google's algorithm or the Capello Index, but you get the gist. Hopefully, the peaks and the troughs will smooth themselves out across the board, especially over time and as the uptake increases.

Alhough this will not be for everyone, some Clients will prefer the certainty that such a service provides. It also guarantees your firm both Clients and fee income, improves cashflow and builds brand loyalty.

Perhaps I am wide of the mark and looking at it too simplisticly; after all, I am not a mathematical genius, but maybe, just maybe, I am on to something. Let me know what you think.

Tuesday, 27 July 2010

No Move, No Fee

Staying with Solicitors charges, I recently came across a potential Client rejecting a conveyancing quote simply because the firm in question did not offer a "no move, no fee" service. I must confess that at the time I thought the firm was right. Conveyancers are already doing more work for less, without having to underwrite the housing market, especially in the current downturn. Why should Solicitors take the hit (again)? However, having thought about it and done some research, now I am not too sure.

I think it is fair to say that most Clients these days expect their Estate Agent to offer "no sale, no fee", so why should Solicitors be any different? After all, Agents stand to lose their marketing spend, not to mention their time and resources. The difference, of course, is the potential return. To compensate them for taking such risks, Agents invariably charge a commission based on a percentage of the sale price. True, advertising can be expensive and both the volume and frequency of work may be less, but, nevertheless, I figure that the Agents' mark up is more than comparable with the Solicitors' fixed fee, especially for higher value properties, which no doubt make up for the cheaper ones. The flip side, of course, is that most law firms get paid regardless of the outcome. Furthermore, their disbursements are also paid by the Client. So, in summary, it seems to be all about a risk/reward analysis. Agents risk getting nothing and insure against this eventuality, whereas most Solicitors prefer a certain, lesser amount.

However, the tide seems to be turning. Plenty of volume Conveyancers are now offering "no completion, no fee", without seemingly impacting on price, although the small print of such schemes and, and in some instances, the associated insurance policy, may not be quite what they seem. More importantly, High Street firms are now getting in on the act, sometimes charging no more than usual and waiving their fees (but not disbursements) in full if the transaction falls through. Other schemes charge more, in a similar vein to the Agents, either in the form of an upfront additional payment, or higher overall charges. The point is that Solicitors realise the benefits to both parties. The Client secures piece of mind and the firm gets the potential business in an increasingly competitive marketplace flooded with IT savvy "legal tourists". Factor in the possibility of cross-selling other legal services and the business model seems to make sense if the apparent uptake is anything to go by. The exact terms will undoubtedly depend on the circumstances, but the scheme will, at least initially, be one of your unique selling points differentiating yourself from most, if not all, of your local competitors. Don't get left behind. Trailblaze and let the rest follow.